Entries in Virginia Baltzell (1)


Baltzell, Philadelphia c.2004


The store before renovations

When my friend Virginia Baltzell asked me to help her design her new store in the Old City section of Philadelphia the first thing we did was strip away years of paint to reveal the original granite. It didn't matter that the restoration wasn't perfect, residual flecks of pain remained. The store, after all, was dealing in Tuscan antiquities and the pentimento suited our purpose. We stenciled her surname in crisp gold leaf atop the ruff hewn surface. The look was a perfect combination of Old City meets Old World.


The storefront after restoration. 

Exterior detail with window silkscreen

Interior detail: brocade silk with 1970s filigree screen